Off topic, but wtf is that person wearing on their face?
In Asia, women commonly wear that to keep the sun off their face to maintain that sought after porcelain paleness or to prevent ageing from UV exposure etc. There's a whole suite of such items online including arm sleeves (for driving) etc.
Check this out, for example. It ain't cos some people have a Wuxia cosplay habit (or maybe just a bit)
In a western context, there is a movement of people concerned about and combating facial recognition tech but I highly doubt this is for this purpose here.