I think a good way to look at soft power is it manifest through influencing people's decisions, whereas hard power manifest through the ability to make decision for others.It is a crisis of faith in the neoliberal rule based disorder and it was facilitated by the series of spectacular PRC wins starting December 2024. At the end of the day soft power and propaganda does not matter as much as the pedo cannibals believe them to be precisely because the ground reality is not decided by who can push their agenda the hardest. Real power comes from innovation, industrial capacity, and quality of life, not how high your stock valuation is or how much your meme coins are worth. Dow Jones can hit 100,000 tomorrow and it wouldn’t matter if the U.S. wants to reshore semiconductor or refine rare earths.
The latest Epstein disclosures only helped add fuel to the fire. We are seeing a perfect storm of geopolitical headwinds that’s even more severe than what the Soviets faced during the waning days of the Cold War. Competition with China is no longer the primary concern — maintaining the legitimacy of the ruling class is.
The collapse of American soft power will not directly lead to their overall collapse, fear can keep people in line so long as there is bread and circus, but losing soft power will effect people's choices, what product they buy, where they travel, what they invest in personally and professionally, what they study, and how much effort they put into everything they do. Globally it manifest when people choose a Chinese brand over and American brand, travel to China over travel to America, engage with Chinese businesses over the US, to buy Chinese USD bonds over T-bills.
Hard and soft power are interdependent and loss of soft power isn't a choice, it's a result of losing the hard power required to maintain it. Going all in on hard power is imperial self preservation instinct, like a body consuming itself when starving. America is like a person that has suffered a fatal dose of radiation, they're still alive, but their immune system has shut down and their cells have stopped dividing. They can still walk around for a while on what they have accumulated, but the death is already complete and it just takes a single traumatic hard power event to bring it down.

