The real issue is that this is not something "added" to the navy version, is that SAC need to take additional steps to "delete" these features from naval version considering the naval version would be the default. That means you need to R&D two different model, establish different production line, build different parts, etc. All of these cost additional money.
Take the R&D, procurement and manufacture process into consideration, it is hard to say which is cheaper, to produce a slightly less expensive and slightly more kinetic land based model, or just produce a single model in a much larger quantity? I don't know, I don't think anyone on this forum know.
Any additional development work for any aircraft seeking a new variant will of course require money and time.
However, in the case of J-XY, assuming they use a carrier based variant to develop a land based variant -- like you said, through the "deletion" of various "extra" features present on the carrier based variant -- that would actually be simpler and likely easier to do than the reverse (i.e.: developing a carrier based variant from a land based variant).
The rationale for developing a dedicated land based variant entirely depends on how many aircraft of each type they would look to procure -- again, if the discussion goes down this track, continue the discussion here:
Future PLA combat aircraft composition
The benefits of having a dedicated land based variant without the extra complexities and weight of the carrier based variant, of course would be lower weight (and improved kinematic performance by deletion of carrier strengthening and related mechanisms like folding wings etc) -- however removing things like folding wings will also simplify maintenance and operational cost of a land based aircraft compared to a carrier based aircraft.
Those sort of benefits in maintenance in cost between a dedicated land based variant relative to a carrier based variant, again, entirely depends on how many aircraft of each type ends up getting built.