airsuperiority
Captain
Like I said, soft power is only discussed because of China. It's like during Copenhagen when the West declared China a superpower so they can tell China its role on what it had to do in the world. The same exact role when they denied the honor of being called a superpower thinking withholding it was going to manipulate China into doing its will. Soft power is the exact same tactic. They're trying to manipulate China by thinking it's valuable and they need it. When anyone talks about soft power, it's always about China. Mexico has more soft power than India. It's not even talked about. Just like Chinese soft power which is greater and more signifcant than India's isn't talked about because it doesn't serve their agenda to mention it. So why is Indian soft power talked about? Because it's about China. They think they're going to manipulate China into its will through envy over India. So it's not really about China gaining power which the big giveaway is they don't want China to have any kind of power in the first place.
The mistake is this is falling into the trap that Indians have caught themselves into. They only measure themselves against China. They're aiming low. China's success is due to going up against the top dog of the world. Why do we want China to follow in India's footsteps when they themselves have shown that tactic doesn't work? Indian "soft power" is not the same animal as American soft power. Following India's example is a trap.
Let's take the example of how Tharoor points to how Indian restaurants in Great Britain employ more people than the British mining industry. You know that's spin because why not compare it to the general restaurant industry in Great Britian? You think they would allow China to be a major employer in their country in the first place? That would never happen because of politics. So pursuing "soft power" where they have the final say says you're not the one in power. The ones that get to decide your success is where the power lies not getting approval from them.
You know, soft power as a concept ain't meant only to go against China. US, HK, Japan, UK, France, EU, Canada, India, Arab world, Thailand, Korea, and pretty much everywhere demonstrates soft power through the celebration of their cultures.
"For example, in 2007, CPC General Secretary Hu Jintao told the 17th Communist Party Congress that China needed to increase its soft power, and the US Secretary of Defense Robert Gates spoke of the need to enhance American soft power by "a dramatic increase in spending on the civilian instruments of national security--diplomacy, strategic communications, foreign assistance, civic action and economic reconstruction and development."
In 2010 Annette Lu, former vice-president of the Republic of China on Taiwan, visited South Korea and advocated the ROC's use of soft power as a model for the resolution of international conflicts.[1]"
I hope this demonstrates that soft power isn't a concept developed to bash China. It's something recognized and used by everyone.