China needs cultivate more Authentic Chinese "english speaking" influencer. Youtube ad likely also pays well for western views. Just people telling simple a-politcal travel or day-in-the-life stories.
At a point a few years ago, only positive china vids that came up where sexpat/sketchy looking white guys that sorta felt like they where gov sponsored (which made it incredible more frustrating that the gov is so retarded to pick a "western" loser to be a influencer)...