‘Batman v Superman’ Tanks At China Box Office As DC Movies Lose Ground To Marvel
DC characters can easily be made overly serious and square while Marvel characters have more built-in cheekiness to defend against being made 2D, also an edge in making "epic" storylines more relatable which no one but hardcore fans really care about. There is also a significant star power gap between the latest wave of DC vs Marvel movies, obviously favoring Marvel. Good luck to the Wonder Woman movie.