I was blown away by BMW's textbook disaster PR.

The general meaning is: ice cream is distributed through the App to receive coupons, and then some of the special supply versions are reserved for their foreign colleagues, and those foreigners who eat ice cream are their foreign colleagues.
However, they were unable to produce evidence of App distribution.
A more dramatic scenario emerged. At 2:45 Chinese time, an "enthusiastic" netizen on Zhihu, a well-known Chinese question-and-answer forum, offered suggestions to BMW. The translation of the suggestions is as follows:
Let me tell you how to whitewash yourself, you can say that those foreigners are all BMW employees. The daily limit of ice cream for the event has been distributed, and foreigners can get it because the ice cream is a benefit for employees.

Then BMW gave the above reply at 10:00 Chinese time, which is 7 hours and 15 minutes after the netizen gave the suggestion.
I can't imagine what they went through for 7 hours and 15 minutes!
Absolutely large car accident scene!
Originally, this matter could have been solved by spending a thousand dollars on three days of ice cream and a symbolic car purchase coupon hidden in the ice cream package. Of course, a sincere apology with zero cost attached. Oh my God.
If the previous operation was only due to a mistake in hiring personnel, the performance of BMW today is stupid at the level of a multinational company.

The general meaning is: ice cream is distributed through the App to receive coupons, and then some of the special supply versions are reserved for their foreign colleagues, and those foreigners who eat ice cream are their foreign colleagues.
However, they were unable to produce evidence of App distribution.
A more dramatic scenario emerged. At 2:45 Chinese time, an "enthusiastic" netizen on Zhihu, a well-known Chinese question-and-answer forum, offered suggestions to BMW. The translation of the suggestions is as follows:
Let me tell you how to whitewash yourself, you can say that those foreigners are all BMW employees. The daily limit of ice cream for the event has been distributed, and foreigners can get it because the ice cream is a benefit for employees.

Then BMW gave the above reply at 10:00 Chinese time, which is 7 hours and 15 minutes after the netizen gave the suggestion.
I can't imagine what they went through for 7 hours and 15 minutes!
Absolutely large car accident scene!
Originally, this matter could have been solved by spending a thousand dollars on three days of ice cream and a symbolic car purchase coupon hidden in the ice cream package. Of course, a sincere apology with zero cost attached. Oh my God.
If the previous operation was only due to a mistake in hiring personnel, the performance of BMW today is stupid at the level of a multinational company.
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