What’s the secret sauce behind making the cucks own nothing and like it?
The secret is 'striving' and 'opportunity.' You get people to worship their poverty.
You make people resentful about a state like USSR giving people low-cost housing, associating it in their minds with gray unfreedom and prisons.
But having to pay $2600 / month for an efficiency apartment is "choice" and "freedom." Because compared to homelessness in an alley, it is choice and freedom.
Now you're a powerful consumer, making life decisions on your way to the American Dream. It's a Stockholm Syndrome, where your slavery is dressed up in the greatest propaganda ever. That's why so many Americans thought their country was the bestest ever for so long. And if some evil government came in and forced you to have free health-care or housing, that would be taking away your much-loved "freedom," the source of the American Dream.
[They get you to conflate the freedom of rentiers and monopolists to exploit you, with your insignificant "freedom" of making purchasing choices.]