Guys, many people on reddit are speculating that Tiktok is gonna be allowed to get sold to a US owner (likely META), or at least be a 50-50 joint venture with a US company under the Trump administration. Is this true???
God pls dont let this fucking happen. This defeats the whole purpose of the defiance this whole time and trying so hard to protect the valuable proprietary technology!!!!!!
What was valuable about Tik Tok was never the algorithm. It was the content and the culture the Tik Tok marketing & product team created around the experience.
I remember when Tik Tok was first rising in the US - it wasn't due to it being first. Vine was first. But Vine failed to capitalize on its first move advantage and settled for extremely low quality content from its user base. People got tired of it quickly because Vine leadership thought that 6 seconds looping videos were all anyone wanted from the platform, and had no monetization strategy so they basically lost all the quality content creators.
The same problem exists on Instagram Reels. Instagram Reels launched as competition to Vine but its product leadership was similarly short sighted. Again, they treated short film videos as a technology gimmick with a 15-seconds limit. Never took it seriously because "serious videos would be uploaded to Youtube." So again the platform was flooded with low quality, low effort videos in line with Instagram's thirst trap garbage.
Byte Dance revolutionized the scene, not through technology, but through product and marketing. They recognized the potential to create a higher quality, higher brow experience through short film videos, and brought in content creators to do so from the start. Their early marketing campaigns, driven by quirky challenges that went viral more often than not, were master pieces of social engineering. During their rise, they deliberately shaped their community in the direction they wanted through their marketing, moderation, content creator management, and the end result was an unique social experience that could not be replicated on any American platform.
That is Byte Dance's actual "secret sauce" - an expertise in social engineering that they gained from years managing the platform in China. You can ban the platform and move everyone to Instagram Reels, but you won't be able to recreate the experience without Byte Dance's content management team.