Americans are extremely individualistic in their consumption patterns, only; with each person consuming as many categories of good as possible. However, what they consume is wholly driven by psychological conformity. So, even tho’ everybody has everything they want, they all want the same things. In their knowledge, beliefs, perspectives, experiences, et c., Americans are as conformity-driven as any other. In fact, their extremely-individualistic consumption is an expression of this conformity.
Unfortunately, I see that this pattern is what’s most idealized by America admirers, globally, and I do see its influence in Chinese consumption patterns, as well. Although most folks, globally, are still primarily communitarian consumers, when it comes to such things as meals, cars, and homes, I do see a creeping cell-phonization of consumption patterns globally. And, remember, even telephones used to be communitarian commodities at varying levels of community.
We can look at this in two ways, at least. From one perspective, it’s good for business growth; from the other, we might question whether, or not, business growth should be the primary motivator of human activity, i. e., are we simply farm-animals for the farmer to fatten for the slaughter.