At this rate about 2 million BMW/MB/Audi will be sold in China. that is big percentage of sales.There is no reason at all for China to open critical markets like medical devices to European vendors when they are prone to the same sanctions happy regime as the US.
If the retaliation is "we'll close our market too," so be it. The less leverage the Europeans have, the better; China should be developing its own market and correcting its own demographics, instead of trying to please the declining Europeans.
Oh, and counter tariff the European electric cars, too. Not that they have any worth buying.
In the first quarter of 2023, total deliveries in China went down by 6.6% compared to Q1 2022, at 195,100 units. It was ahead of archrivals Mercedes (190,000) and Audi (137,315).
Explaining one of the reasons for BMW’s performance in China, Oliver Zipse said during the first quarter earning calls: “The fastest growth in the Chinese market is in the base segment. Unlike here in the Western world, where it’s exactly the other way around.” He went on to specify BMW typically sells cars priced from $51,000 to $145,000 where there are fewer rivals, hence why its position isn’t jeopardized by cheaper vehicles.