Does uniqlo M&S Zara etc operate in Paris? Why they so sensitive on Shein? Was it bcoz its a Chinese competitor? I remember reading an article before claiming some ebtities hired a PR company to attack shein, not sure if true tho...
It's because Shein dares to put a physical store were all the other fancy brands are, and it's turning out to be very popular with the people judging from the long lines they're having.
This isn't about just Shein, this is about being about to define beauty/what's trendy. Being able to define beauty gives you the right to charge a large premium on luxury goods, that's what brands like LV/Chanel/Prada do and how they make the big money. You can see here that Shein making physical inroad into their home tuff means now someone else could be holding the power to define beauty and that rightfully upsets them, but all is fair in love and war.
If you want an example of a Chinese brand that has successfully gained the right to define beauty I would point to no other than Pop Mart and their Labubu which is commanding a very high premium for a soft toy. Shein is basically trying to do something similar and rug pull the old money brands in Paris.