It was shocking only to the New York Post and their kind.
The marketing isn't the sole issue, they actually have literally no cars to sell. They shut down production of their ICE cars
However, despite announcing they will go all EV, they had no EV architecture in place...
The Jaguar brand must still be worth quite a bit, an easy opportunity for a Chinese EV maker to buy out or JV to gain market access? I'm thinking one of the lesser known (in the West) brands not Xaomi or BYD. Such a tactic worked pretty well for SAIC with the MG brand AFAICT. Not sure how Geely is feeling about acquiring Lotus though. BMW buying Mini brand seems to have been very successful.
I'd love to see some fine old British marques brought back to life with new technology.
Geely's main focus was to get a share in Proton as an entryway into the SEA market. The acquisition of Lotus was basically a side effect. It was rumored that Tata was shopping Jaguar (without Land Rover) around, basically to Chinese companies. Chery is their JV partner in China, they have signed on to do a Freelander reboot, that's it so far. Chery was a rumoured logical partner since their international sales have been growing steadily.
