Sadly the younger people I know are all brand snobs/ Apple worshippers who insist it is all because iOS is really better and totally not because they like flashing that logo. These types also always have a room full of $500 shoes and logo infested European goods. These are males desperately trying to look like Korean boyband idols. If the next generation in China are going to be made up of these men, China will go down a similar path of degeneracy as the west has.
I just do whatever I can to support Chinese products in my everyday life, such as petrol, my mobile phone, Chinese movies in cinemas (I bought tickets even though I eventually end up not seeing them due to busy). I try to instil Chinese values and change my family's perception on Chinese products so they support them. It is what we can do as parents to educate our offspring eventhough they are exposed to western values most of their time. My family grows up woshipping western or Japan 'superior' products, but I am trying to change them. Each one of us is an 'army' fighting in different ways if you support China.