You have to keep in mind that up until recently PLAAF was a relatively impoverished force. Valuing assets over people has some doctrinal inertia and probably won’t stop for some time.
Well, in this case, there is a very large probability that the reason he died is because of mechanical failure or trying to avoid harming other people or assets, but the details might be classified for some reason, and the state propaganda media will have to beautify everything by giving it a reason for the loss. This is typically done in China. Not that he was not a hero, but he might be heroic for different reasons (reasons that are deemed not fit for public consumption).
Or he might have just been a victim of a faulty equipment and didn't have enough time to save his own life. And it wouldn't hurt to let his family, friend and comrades hold the memory of him dying a heroic death.
I don't mean any disrespect for the pilot. I just want to make a point that the current training doctrine for pilot may well to have already changed to prioritizing the pilot's life well over a fighter jet. And still, pilot can die in accidents, and the state media will report to the public that he died because "he want to save a valuable equipment - the fighter jet", even if in reality, the training doctrine may have instructed the pilot to place his own life above a faulty fighter jet.