vesicles
Colonel
What they really need PR wise is less of this crazy jump cuts and more of RT Raw style simple unedited, uncommentated footage.
You get about 2-3 minutes to impress the modern-day youth with their already short attention span. These kids are so used to video game style of excitement and fast pace. If you give them RT style stuff, most of them will turn to another clip before one of the officers is able to completely pull his pistol out of the holster...
This is also why sports clips are jump cut style too. The compilation of exciting moves and combined with exciting music is what excites people.