Apple consumer electronics may not be worth the price but they are indeed high quality products and the ecosystem is great. I would argue that the fact that they are overpriced is a draw TBH.
There's a great story about a brand of Sake in Japan that was insanely expensive. The company reduced their prices to try and sell more but their brand then collapsed. Turns out people bought that liquor mostly for banquets or gifts to show off. The enormous price tag and insinuated status/flex was actually core to the brand.
Also, Apple, especially under Tim Cook has taken great pains to do right in building and maintaining their Chinese supply chain even in the face of hostility by the Mil-industrial complex. Hard to be mad at them.