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China’s car-hailing giant Didi faces fierce rivalry
2018-05-12 13:22 GMT+8
China’s car-hailing giant Didi faces fierce rivalry
2018-05-12 13:22 GMT+8
After merging with Uber’s China business in 2016, Didi Chuxing has become China’s undisputed ride-hailing giant. Now the road is much bumpier as new players and competitors have emerged. One of the newest players is Meituan-Dianping, China’s leading online lifestyle platform.
While Didi offers more options at different prices, including express, taxi, luxury and premier cars, Meituan offers only taxi and express cars. For express cars, the two platforms charge passengers similar prices for an equivalent distance.
The real benefit is for drivers right now, as a new car-hailing platform always means lower commission fees.
Mr. Yu, a Meituan driver, told CGTN that he can make about 800 yuan a day if he drives for about 10 hours on Meituan. It is much more than he earned before on Didi, because Meituan does not charge commission for the first three months, meaning drivers can keep all of their earnings.
After the first three months, drivers will be charged 8-percent commission fees, which is lower than the 20 percent charged by Didi.
After a one-week rollout that waived its drivers’ commission fees in Shanghai, Meituan declared that it had acquired a third of the city’s market share.
Lu Weijia, the PR director of Meituan’s car-hailing business, told CGTN that Meituan doesn’t advocate the strategy of engaging in a price war. They hope all companies can do business in a fair market. And Meituan doesn’t focus only on its car-hailing service, Lu claimed, but is hoping to enable an easy transition from car-hailing to food, restaurant and movies within the app, offering a great experience for consumers.
In addition to Meituan, the vast market potential is attracting new players to jump on the bandwagon, including Ctrip, China's leading online travel service provider, and Gaode map, a location and navigation service provider.
At its latest news briefing in late April, the Ministry of Transport warned that car-hailing platforms should stop over-subsidization and prevent illegal operations.
Wu Chungeng, the spokesman from the Ministry of Transport, said that previous market experience has shown that over-subsidization and a price war is not sustainable. These strategies will cost too much for companies and harm consumer interests. At the same time, it will lead to many fake orders and illegal rides, which will seriously affect the market environment.
Transport officials say they will intensify investigations and punish those who violate regulations.
Consumers are welcoming these platforms as they have more commuting options. But with more options on the table come more expectations.
Ms. Yu, a heavy user of car-hailing apps, told CGTN that what she cares most are lower price, shorter waiting time and safer experience.