Chinese Economics Thread

Blitzo

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If you read my initial post carefully, my observations are based on over 200 meetings with publicly traded companies who, themselves have 10s and 100s of millions of customers that they serve. If you believe those are "anecdotal evidence that do not represent the country", let me illustrate precisely why that is a naïve (at best) and if not disingenuous take.

As an example, Yum China has over 400 mln members and serve some 700 mln customers in China in over 1000 cities through approx. 15000 stores (KFC/Pizza Hut/Lavazza/Little Sheep/HuangJiHuang). When Joey Wat (CEO of YUMC) tells me that she's seeing consumption downgrade (because ticket size is shrinking), you should know to recognize that it isn't "an anecdote" but rather based on their millions of transactions that they see daily. They are facing significant competition from Tastien (Chinese hamurger joint with 3000 stores), Wallace (fried chicken chain with 20000 stores), and Saizeriya (Japanese company serving Italian fast food with a few thousand stores) - because these competitors serve cheaper products.

You can choose to view this as "an anecdote", but that tells me more about your intelligence than about your willingness to engage the subject matter.

Btw this point is just as valid when I claim industrial upgrade is happening at a faster rate - I'm not saying it because I spoke to "some guy" - I attended the China International Industrial Fair (the Zhuhai Airshow equivalent for industrial automation in China) and saw dozens of companies and spoke to dozens of attendees to understand the technology improvements.

By your logic, this can be also dismissed as "an anecdote" - but I don't see you address this point, but I assume that is because it "fits your opinion".

As I said I am more than happy to elaborate on specific examples but I do not appreciate this "your data is bad because it doesn't fit my view" vibes.

I did read your initial post very carefully, and the reason I dismiss it is exactly because it is not a randomised representative sample of the population.

Doing a survey of any kind requires a sufficiently sized sample as well as ensuring the sample is sufficiently random and representative of the population you are wanting to sample.
Other important things include having a consistent way of surveying the ideas you are interested in etc.


I'm not really how anyone can acknowledge anything that you wrote in the initial post other than say "the people you talked to expressed those views which are legitimate to themselves, but the sample size and methodology does not grant you the ability to make a population level claim".

As for your data -- your data is bad because your methodology (even to the level you described it) is bad.
If you recognized the limitations of your methodology and trusted it as anecdotes which you personally experienced (and anecdotes are still legitimate experiences and views from the individuals you spoke to), then I wouldn't have an issue, but broadening that to overall national sentiment or even a national zeitgeist, is taking it a stretch too far.
 

abenomics12345

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Doing a survey of any kind requires a sufficiently sized sample as well as ensuring the sample is sufficiently random and representative of the population you are wanting to sample.


your data is bad because your methodology (even to the level you described it) is bad.

So do tell me how YUM's 700 million customers and real time consumption data fail to be sufficiently random/representative of population?

Btw this point is just as valid when I claim industrial upgrade is happening at a faster rate - I'm not saying it because I spoke to "some guy" - I attended the China International Industrial Fair (the Zhuhai Airshow equivalent for industrial automation in China) and saw dozens of companies and spoke to dozens of attendees to understand the technology improvements.

By your logic, this can be also dismissed as "an anecdote" - but I don't see you address this point, but I assume that is because it "fits your opinion".

Regardless, my point here stands.
 

abenomics12345

Junior Member
Registered Member
As promised, here are some datasets from brokers (Morgan Stanley in this case) who track some 2000 individuals in Tier 1-4 cities over time. If you are going to go the "the survey is bad because it doesn't fit my worldview" - then you are no better than the idiots who says "NBS data is bad because it doesn't fit my worldview that China is collapsing".

1700591294679.png

The Morgan Stanley survey was conducted over October 30 - November 1, 2023, with 2,052 consumers across tier 1-4 cities. Clearly you see a deterioration in the number of people who feels that things will improve over the next 6 months.

1700591484062.png
As well, expectations of income growth has deteriorated over the past year, and naturally, consumption patterns have traded down:

1700591557607.png
 

Blitzo

Lieutenant General
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So do tell me how YUM's 700 million customers and real time consumption data fail to be sufficiently random/representative of population?



Regardless, my point here stands.

The points of your original post which I contest are here:

"Confidence/sentiment is Atrocious... While everyone here are gungho about the outlook of the economy, such is not true domestically among vast swaths of the population. In terms of the upper middle income class - real estate/internet/afterschool tutoring/finance/public workers - making up a significant proportion of the 100mln or so global middle class population (I believe the 'passport' class is a good way to describe them) have gotten screwed royally. So they're not interested in spending their money."

If you are wanting to evaluate general population level confidence for the future, and especially to the extent that you stated with the risks of "japanification" (however one chooses to define it), then yes broader surveying data intended specifically to target and explore that is needed.
If there were any national level surveying entities that did such work they would be the ones worth talking to.


But in the end, you did also guard yourself fairly well here:
"As such, the majority of the population do not share the overall positive sentiments espoused by those on this forum. Take it for what its worth - you may disagree and think they are all idiots or they are wrong, but you better make sure you understand that this is the feeling of majority of the population."

Ending your paragraph with a declarative statement of fact while frontloading it with "take it for what it's worth" means you expect us to accept it as a statement of fact and that you don't want us to take it for what it's worth.

Still, not to diminish your own efforts or personal experiences and conversations, I am not dismissing them as irrelevant or uninteresting.

But if you want to make a claim as to the overall sentiments of the "majority of the population" for both now at the present/recent past and into the future, then no I don't quite think what you've described meets the threshold.
 

abenomics12345

Junior Member
Registered Member
If there were any national level surveying entities that did such work they would be the ones worth talking to.
See above for surveys showing deterioration (note I emphasize deterioration, not implosion) of income expectations/consumption patterns with time series data.

But if you want to make a claim as to the overall sentiments of the "majority of the population" for both now at the present/recent past and into the future, then no I don't quite think what you've described meets the threshold.

When 700mln consumers at KFC and Pizza Hut are voting with their wallets, in my books that certainly is quite characteristic of the "majority of the population", especially considering the other 700mln largely do not have readily available access to KFC locations and would have even worse off financial conditions than those who do. It is not extremely disingenuous to question the validity of what someone says when they are literally seeing how 700 mln customers behave daily? If your only retort is - 'but they don't see the other 700mln' - then all the power to you.

Furthermore, what I am describing here is the present situation, never did I ever claim to represent that this will indeed last into the future - do not put words in my mouth.

By the way, inverting the question here, why in the world would the central government stimulate more if they didn't think the economic recovery was weaker than expected? Are you suggesting that they are making a mistake for stimulating into an overheated economy? (Especially when debt/gdp is already quite elevated.)
 

FairAndUnbiased

Brigadier
Registered Member
As promised, here are some datasets from brokers (Morgan Stanley in this case) who track some 2000 individuals in Tier 1-4 cities over time. If you are going to go the "the survey is bad because it doesn't fit my worldview" - then you are no better than the idiots who says "NBS data is bad because it doesn't fit my worldview that China is collapsing".

View attachment 121719

The Morgan Stanley survey was conducted over October 30 - November 1, 2023, with 2,052 consumers across tier 1-4 cities. Clearly you see a deterioration in the number of people who feels that things will improve over the next 6 months.

View attachment 121720
As well, expectations of income growth has deteriorated over the past year, and naturally, consumption patterns have traded down:

View attachment 121721
The "worse" outlook trend looks like a straight line within a +/- 5% margin of error around 12%.

The "better" outlook trend also looks like a straight line of +/- 5% around 60%.
 

Blitzo

Lieutenant General
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See above for surveys showing deterioration (note I emphasize deterioration, not implosion) of income expectations/consumption patterns with time series data.

I believe the specific phrase you used was "Confidence/sentiment is Atrocious".
The other relevant phrase was "As such, the majority of the population do not share the overall positive sentiments espoused by those on this forum".

The charts you shared (which is a fair bit more representative with 2000 individuals though I would prefer something a bit larger than that still) are interesting, but I don't think they depict what you were trying to describe above.
For example, in the first chart of "China economic outlook in next six months" you posted (which is probably the one most directly relevant to both of those phrases), the % of those surveyed in October with negative outlook is at 11%, same at 33% and positive at 56%. Tracking the trends over the prior year or so in that graph, we can observe that the positive sentiments have reduced slightly from December 2022, with slight rise in the "same" category and significant fluctuations in the "negative" category.

I'm not sure if that data shows "atrocious" or "majority of the population do not share the overall positive sentiments" unless you have a different definition of those to myself.

If you want to turn it back and then limit yourself merely to "deterioration" then I can agree with you, but I note in your original post #29299 you did not use that word nor other similar words like "relative decline" or "fluctuation" or even "uncertain".



When 700mln consumers at KFC and Pizza Hut are voting with their wallets, in my books that certainly is quite characteristic of the "majority of the population", especially considering the other 700mln largely do not have readily available access to KFC locations and would have even worse off financial conditions than those who do. It is not extremely disingenuous to question the validity of what someone says when they are literally seeing how 700 mln customers behave daily? If your only retort is - 'but they don't see the other 700mln' - then all the power to you.

I'll take the statements you recall from the Yum CEO as fact for the purposes of my response, and to be honest I don't have any particular objection to what was described. I wouldn't be surprised if consumer spending was fluctuating with periods of relative declines during the year. However I do not think that warrants the phrases you used above.

Furthermore, even if we look at what Yum China are saying to media in terms of their opinions of recovery and revenue, I actually even agree with them there. Wave-like and non-linear being a way of describing the post pandemic economic recovery. And describing consumer demand as "softening" for a period also seems reasonable to me.

"The post-pandemic economic recovery is shaping up to be a ‘wave-like’ and ‘non-linear’ process,” CFO Andy Yeung said in a statement, noting that Yum China “observed softening consumer demand emerged in late September through October.”

“So, we will continue to stay agile and take actions to drive sales and cost-efficiency in these evolving market conditions. However, the overall trend towards recovery is evident this year, and many of our performance metrics are setting new records,” Yeung said.

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Furthermore, what I am describing here is the present situation, never did I ever claim to represent that this will indeed last into the future - do not put words in my mouth.

I don't think I ever made any claims that you said anything "will indeed" last into the future.

Rather, I am saying that you used the sentiments/anecdotes/conversations you personally experienced, and generalized it in a manner that the sampling method and sample size should not enable, and on top of that you had described it as having a risk of worsening or continuing into the future:

"As such, the majority of the population do not share the overall positive sentiments espoused by those on this forum. Take it for what its worth - you may disagree and think they are all idiots or they are wrong, but you better make sure you understand that this is the feeling of majority of the population.

...and is at risk of turning into a vicious cycle. As a result, the overall negative sentiment is turning into a societal consensus and this is the biggest risk for Japanification at a much lower disposable income level - if the population at large do not share confidence in the future of the State, then you have situations where all the 'elites' want to run. "




By the way, inverting the question here, why in the world would the central government stimulate more if they didn't think the economic recovery was weaker than expected? Are you suggesting that they are making a mistake for stimulating into an overheated economy? (Especially when debt/gdp is already quite elevated.)

I assume this question isn't directed to me, as I haven't made any statements about government stimulus.
 

TK3600

Major
Registered Member
The problem is mainly the service industry and housing industry that took a major hit. Despite less consequential than industrial sector one to one, those two make large portion of the economy. Simply put lock down recovery is less than expected for those sectors. From my experience on the ground around Beijing, it will take to at least another year for service industry to recover to 2021 level.

Nevertheless I stand by the 5.5% to 6%, we will see where it ends up. 5.2% seems rather conservative.
 

sunnymaxi

Major
Registered Member
The problem is mainly the service industry and housing industry that took a major hit. Despite less consequential than industrial sector one to one, those two make large portion of the economy. Simply put lock down recovery is less than expected for those sectors. From my experience on the ground around Beijing, it will take to at least another year for service industry to recover to 2021 level.

Nevertheless I stand by the 5.5% to 6%, we will see where it ends up. 5.2% seems rather conservative.
yes. 3rd Quarter data is really encouraging. exceed all the expectations. Service industry also bounced back.
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Oct. economic activities:

Record travel output

Surveyed unemployment rate 5.0%[Est. 5.0%]

Retail sales 7.6% y/y[Est.7.0%]

Industrial growth 4.6% y/y[Est.4.3%]

Jan-Oct fixed asset investment 2.9% y/y[Est.3.1%]

In October,
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's total retail sales were recorded at 4.33 trillion yuan, rising 7.6% y/y or +0.07% m/m. Retail sales of goods were 3.85 trillion yuan, which rose by 6.5%y/y..

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's Jan-Oct. nationwide fixed-asset investment increased by 2.9% y/y to 41.9 trillion yuan, +0.10% m/m.

The investments in
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rose 1.4% y/y in Jan-Oct, and the
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industry rose 6.2% y/y, power & water supply +25% y/y..

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power consumption broke all previous records in October month. recorded highest ever growth. Power consumption in 2023 is much higher than 2019..


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Chinese successfully deflating the property sector, while investing in high-tech manufacturing and 4th Industrial Revolution. and results are in front of us. numbers don't lie

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and guess what, 3rd Quarter record electricity consumption came from high tech sectors massive growth

Power consumption growth was likely driven by higher production of Cars, (esp. EVs) aluminum, (Cars , Aerospace) batteries, and integrated circuits and manufacturing equipment.

China’s specialized equipment manufacturing industry for semiconductor devices sees 33.9% surge in value added in October..

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this year economy is all set to grow 5.5% thanks to Q3 performance and good outlook for next Quarter.

deflating property bubble was the toughest decision made by government but it was necessary. thankfully they succeed in setting the direction of economy for upcoming decades. only high tech industry growth and consumption.
 

Michael90

Junior Member
Registered Member
Additionally there are risks of mis-management/policy mis-execution (Covid lockdowns in 2022 being the biggest) that lingers in the mind of many entrepreneurs in China.
Seriously, i am still wondering why Xi kept that zero covid bullshit policy for so long. It made zero sense after a year, yet he persisted when the whole world had long moved on to normal life. That waw the worse decision anyone could make. It left long lasting scars on people(which is normal) and dented consumers/entrepreneurs confidence alot. That was a very stupid move. Even more crazy to think he would have continued with it for even longer if not for the rare public protests by people against the policy. Anyway, hope it has been a lesson learned.
 
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