Actor Li Yifeng for Prada's campaign "Action in the Year of the Tiger". [Photo provided to China Daily]
Italian luxury brand Prada launched a campaign "Action in the Year of the Tiger" to celebrate the Chinese New Year of the Tiger and to raise awareness on safeguarding tigers, the largest animal in the feline family and a species at the risk of extinction.
As part of the campaign, Prada's logo was transformed into a powerful tiger face.
The campaign invited art talents under 30 to create their own interpretations of the tiger through paintings, designs and sculptures. The applicants' works will be judged by a jury comprising of artists Liu Ye, Lu Yang and Goshka Macuga. Works by the finalists will be used during the campaign throughout 2022.
Actress Chun Xia for Prada's campaign "Action in the Year of the Tiger". [Photo provided to China Daily]
Actor Li Yifeng for Prada's campaign "Action in the Year of the Tiger". [Photo provided to China Daily]
Actress Chun Xia for Prada's campaign "Action in the Year of the Tiger". [Photo provided to China Daily]