A staff member promotes Chinese roses via live-streaming at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. After graduating from college, Zhan Juntao and Liu Gang, both locals of Longyou County, returned to their hometown to start a business together. In 2016, they introduced varieties of Rosa Chinensis, or the Chinese rose, from Europe and opened a planting base in the county.
Zhan and Liu now operate two production bases covering a planting area of over 40 mu (about 2.67 hectares), where they grow more than 400 varieties of Rosa Chinensis. They sell fresh-cut flowers through e-commerce platforms and also open the planting base for sightseeing and flower-picking. During flower seasons in spring and autumn, the garden attracts an average of 500 daily visitors, creating annual sales exceeding 2 million yuan (about 273,000 U.S. dollars). The planting base also creates job opportunities for local farmers. (Xinhua/Weng Xinyang)
Zhan Juntao (1st, R) packs Chinese roses for visitors at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. (Xinhua/Weng Xinyang)
Liu Gang (L) instructs a farmer on picking Chinese roses at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. (Xinhua/Weng Xinyang)
A staff member arranges fresh-cut Chinese roses at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. (Xinhua/Weng Xinyang)
Visitors pick Chinese roses at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. (Xinhua/Weng Xinyang)
Farmers transport fresh-cut Chinese roses at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. (Xinhua/Weng Xinyang)
A staff member of a logistics company transports fresh-cut Chinese roses at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. (Xinhua/Weng Xinyang)
Visitors take photos at a Chinese rose production base in Longyou County, east China's Zhejiang Province, April 22, 2025. (Xinhua/Weng Xinyang)