This file photo taken in 2024 shows customs officers inspecting containers to be transported via the China-Europe Railway Express in Yiwu, east China's Zhejiang Province in 2024. (Yiwu Customs/Handout via Xinhua)
HANGZHOU, July 9 (Xinhua) -- As the UEFA European Championship (UEFA Euro) reaches its fever pitch, football enthusiasts worldwide are immersed in the thrill of the game. In Yiwu, east China's Zhejiang Province, businesses are in a whirlwind of activity.
Yiwu, home to the world's largest wholesale market for small commodities, is busy fulfilling restocking orders to ensure their products swiftly land in Europe, satisfying the demands of sports aficionados.
Wen Congjian, a seasoned jersey merchant in Yiwu for over a decade, has seen a surge in orders this year, thanks to the football championship. His jerseys, with their innovative designs, have become a hit. Even before the tournament kicked off, he had shipped over 300,000 jerseys to Europe.
"We've crafted unique jerseys for teams such as France, Germany, Spain, Poland, Türkiye, and Italy," Wen said, adding that the European championship, coupled with the Copa America, has led to a 30-percent year-on-year increase in the company's international trade orders.
This file photo taken in 2024 shows customs officers explaining customs-related regulations to the operator of a store dealing sports supplies in Yiwu, east China's Zhejiang Province in 2024. (Yiwu Customs/Handout via Xinhua)
This file photo taken in 2024 shows a cargo unloading area of Yiwu to Europe Logistics Co., Ltd. in Yiwu, east China's Zhejiang Province. (Yiwu to Europe Logistics Co., Ltd./Handout via Xinhua)
This file photo taken in 2024 shows a European championship special line launched by AliExpress and Cainiao in Dongguan, south China's Guangdong Province. (Cainiao/Handout via Xinhua)