I don't really see the value of super long range either. Even with active guided missiles, it would take a ground radar to que the missile in midphase guidance flight. In theory, that's a job that can also be transferre to an AEW aircraft, but the danger to that, the AEW aircraft might also be a target to the attacker.
I tend to think that high range values when it comes to SAMs deals mostly on ballistic flight, which means the range of the missile as it flies from one point to the ground, and the farthest it can go before it lands on the second point on the ground. Call it ballistic range. Its nice to quote this as "range" since this fattens the marketing perception. although this should be applicable only to surface to surface missiles.
Far more important to a SAM is slant range. That's the range equals the hypotenuse of a triangle where the first point is the launch point, the second point is the target aircraft and the third point is the point of the ground where the aircraft target is on top. The slant of the triangle between the launch (first) point and the target (second) point becomes the slant range. This range tends to be a lot shorter than ballistic range, and also tends to reflect the ground radar slant range as well.
As a very rough rule, let's just assume that slant range is about half of ballistic range. A missile let's say with 160km ballistic range might have a slant range of 80km.
When it comes to missile ads, its hard to say if the figures quoted are slant or ballistic range. Some articles are more honest and quote slant ranges, sometimes they would explicitly mention that. Others may not be as clear. Hence sometimes worth taking the missile range figures with a piece of salt.