That is cultural weakness he is exploiting, people in the west and west adjacent people love their billionaires and celebs. You're not really going to change that any time soon. so why not grab a bit of the profits.
I agree its a fraud and shouldn't be allowed but crypto is still a wild wild west environment. I also agree bitcoin will at the end of the day not replace fiat.
But given the economic situation in the west what do you do. If I save my money its purchase power is evaporating away at a speed I can't keep up with like getting a yearly inflation corrected pay raise. Hell if you are rich enough you even have to pay the bank for them to save your money if your savings account reaches a certain threshold. The economic situation in the west is beyond fubar so you gotta protect yourself financially.
The only signal I'm watching for is when the Fed and ECB will raise interest rates.
its not just about celebrities. How come everyone laughed at Kanye West when he wanted to run for president? You might say - but that's Kanye West, of course. OK, but if Trump failed and Kanye won we would be saying - but that's Donald Trump, of course.
EM is more than a regular celebrity. They jokingly call him Rocket Jesus? But that's actually what they think. He's the dumb man's idea of a smart man. (like Trmp was the poor man's idea of a rich man). Why do people go wild for his claim to colonize Mars and and invest billions in him? Like from a business point of view what's the point of colonizing Mars? Or why are you going to invest even more money into TSLA when they just broke their Fully Self Driving promise and have 3 products that are utter vaporware?
Because he represents hope for those locked into servitude, that they can escape their stagnation with just a bit of luck, and go to glamorous new worlds, or drive into the ecofriendly and affordable future. Not true hope, of course. That's why he can actually pull it off, it is desperation.