I agree, many videos intended to boost China's image on the global media scene look like they came straight out of Deng Xiaoping's era. Some huge construction site, just a repetitive drone flyover. The same old epic music, or the OST from the anime "Reborn." In this regard, the Americans and Japanese are 100 heads higher in terms of promoting their image, since the audience is the younger generation. In China, private companies are good at advertising, while state-owned ones are completely outdated and useless. The entire management of these corporations needs to be replaced with younger, more ambitious people who aren't afraid to experiment with formats and whose audience will be young. From personal observations,Chinese youth are more interested in American and Japanese pop culture, and propaganda in general, than their own, and this is a huge omission and a complete lack of any soft power in China.[Rant, I wanted to say this for a very long time]
I think one of the biggest issue of China is that their media and PR is lead by totally incompetent people. When you have CGTN, Chinadaily, Xinhua as your official mouthpiece, they are a negative impression about the country. I don't know how much these editors earn, but I have not seen more boring, dull videos from anyone else. It feels like their entire management is run by old uncles who are of minimum 60+ age, have no sense of modern media styles. Is it just incompetence, or corruption in those organizations?
[/Rant]
Chinese travel platform Fliggy has logged a more than 600 per cent year-on-year increase in inbound bookings for the three-day holiday, which begins on Friday. Fliggy is owned by Alibaba Group Holding, which also owns the South China Morning Post. The surge comes as traditional Chinese festivals become a major draw for foreign tourists, adding to the boom in inbound travel that China has witnessed since Beijing began a few years ago.
According to Fliggy, bookings for cross-province flight-and-hotel packages during the holiday rose over 90 per cent month on month, with travellers increasingly searching for destinations hosting major dragon boat races. Searches for hotels near major race venues in Guangzhou and Foshan in China’s southern Guangdong province, which host the country’s best-known dragon boat races each year, rose about 210 per cent from the previous week ahead of the holiday, CCTV reported.
BEIJING, June 22 (Reuters) - China recorded an increase of 16% in the number of inbound and outbound ships, trains and vehicles over the three-day Dragon Boat Festival holiday, state broadcaster CCTV said on Monday. That amounted to 305,000 inbound and outbound vessels, trains and automobiles during festivities that ended on Sunday. Border inspection agencies in the country processed 6.7 million entries and exits of both Chinese and foreign travellers, CCTV said, 12.9% more than the same holiday period a year earlier.
global times reaction article on the negative prop vs the movie
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also allegely Malaysia media Oriental Daily criticized the SNG media coverage of the movie, saying that allegely Sng media also did similar shows before.
I agree, many videos intended to boost China's image on the global media scene look like they came straight out of Deng Xiaoping's era. Some huge construction site, just a repetitive drone flyover. The same old epic music, or the OST from the anime "Reborn." In this regard, the Americans and Japanese are 100 heads higher in terms of promoting their image, since the audience is the younger generation. In China, private companies are good at advertising, while state-owned ones are completely outdated and useless. The entire management of these corporations needs to be replaced with younger, more ambitious people who aren't afraid to experiment with formats and whose audience will be young. From personal observations,Chinese youth are more interested in American and Japanese pop culture, and propaganda in general, than their own, and this is a huge omission and a complete lack of any soft power in China.
The Economist is the British version of inverse Cramer. I don't know if anyone remembers that TE had a very flattering article on Bo Xilai.
