New Energy Vehicles (NEVs) in China

Proteus

New Member
Registered Member
疯膜哥 commented on Xiaomi's test on Bilibili.

Translation:

Lei Jun is here! 疯膜哥's Beijing-Shanghai Electric Vehicle Tour faces the toughest media challenge of his career! #XiaomiAuto#

After driving 630 kilometers, the battery still had 3% remaining, with an energy consumption of 15.3 kWh per 100 kilometers. That's incredibly impressive!

The average speed was approximately 105 km/h, slightly lower than the 115 km/h figure from the Beijing-Shanghai electric vehicle data report, but this average speed is still quite high.

Now I'm a little worried about the range performance of BYD vehicles. [crying emoji]

View attachment 173656View attachment 173657
Chinese car media is too black; I only trust someone like 疯膜哥 because he lacks the motivation to lie. Xiaomi has used too many marketing tricks and scandals in the past; I don't trust their marketing, it about trusted issue. I have followed 疯膜哥 too; he runs the same path for testing and is easy to compare between cars. I try to find some low or average popular, highly passionate, and have a lot of resources to make the probability of fake data lower.
 

Michael90

Senior Member
Registered Member
Chinese car media is too black; I only trust someone like 疯膜哥 because he lacks the motivation to lie. Xiaomi has used too many marketing tricks and scandals in the past; I don't trust their marketing, it about trusted issue. I have followed 疯膜哥 too; he runs the same path for testing and is easy to compare between cars. I try to find some low or average popular, highly passionate, and have a lot of resources to make the probability of fake data lower.
lol can’t blame Xiaomi. If anything they have proven that it’s not just about making great products , sometimes your marketing needs to also play a crucial role in elevating your products success. So in this regard, they can teach other Chinese brands who are poor in marketing . I can tell you that there are global companies who dominate the world who are not always best of the best in their sector yet they have a dominant market share .
so don’t blame the player, blame the game . lol
 

Nevermore

Junior Member
Registered Member
It is truly regrettable that some users view Xiaomi as a company that owes its success solely to a mature global supply chain and its CEO’s flamboyant marketing tactics. It must be acknowledged that Xiaomi’s R&D budget is relatively modest compared to that of high-tech giants like Huawei. However, the success of Xiaomi’s smartphones and home appliances overseas, the rapid rise of its AI models, and the success of its electric vehicles—including the Xiaomi Su7ultra, a super electric car that has stunned the entire sports car industry—make it a sign of profound ignorance to dismiss Xiaomi as merely a “gimmick company relying on exaggerated marketing.”
 

Michael90

Senior Member
Registered Member
It is truly regrettable that some users view Xiaomi as a company that owes its success solely to a mature global supply chain and its CEO’s flamboyant marketing tactics. It must be acknowledged that Xiaomi’s R&D budget is relatively modest compared to that of high-tech giants like Huawei. However, the success of Xiaomi’s smartphones and home appliances overseas, the rapid rise of its AI models, and the success of its electric vehicles—including the Xiaomi Su7ultra, a super electric car that has stunned the entire sports car industry—make it a sign of profound ignorance to dismiss Xiaomi as merely a “gimmick company relying on exaggerated marketing.”
Agree , for some people to call them a “gimmick company relying on their CEO’s flamboyant/idol personality “ is exaggerated. Xiaomi does make great products and their electric cars are great, especially for a company that entered the EV car scene just 2 years ago. It’s actually crazy they are able to outcompete and outsell many Chinese brands with a longer history/experience . So I will say they should be an inspiration not mockery. The fact that they have inspired as much devotion to their brand as apple should be testament to their success , very very few(I can’t even think of more than 3 . lol) Chinese companies have been able to cultivate such devotion among their consumers(US companies are more successful in this regard). So I rate them higher than most other Chinese brands actually , and they actually also get the value of marketing and brand value/exposure, not relying only a product quality and price to compete but also on brand value/marketing and exclusivity .
 
Last edited:

Proteus

New Member
Registered Member
Agree , for some people to call them a “gimmick company relying on their CEO’s flamboyant/idol personality “ is exaggerated. Xiaomi does make great products and their electric cars are great, especially for a company that entered the EV car scene just 2 years ago. It’s actually crazy they are able to outcompete and outsell many Chinese brands with a longer history/experience . So I will say they should be an inspiration not mockery. The fact that they have inspired as much devotion to their brand as apple should be testament to their success , very few Chinese companies have been able to cultivate such devotion among their consumers. So I rate them higher than most other Chinese brands actually , and they actually also get the value of marketing and brand value/exposure, not relying only a product quality and price to compete but also on brand value/marketing and exclusivity .
Safety is the most important thing for a car. I am not satisfied with Xiaomi cars, especially since their customers are mainly young people, who don't know how to control the car, push too many adrenaline elements, without good hardware and software safety controls, which cause many incidents. Hope they will do better in future cars. That is the reason why they have so many haters; over-marketing with too many incidents causes reputation damage.
 
Top