Shanghai has become a popular destination for Korean tourists in recent years.
The number of South Korean visitors to Shanghai rose from around 570,000 in 2023 to 1.1 million in 2024, before climbing in 2025 by a further 23.6 per cent, year on year, according to data from the country’s aviation information portal. Short flight times, along with affordable food and attractions, helped draw a total of 1.37 million South Korean visitors to the city last year – roughly 43 per cent of all South Korean visits to mainland China, up from 35 per cent in 2024, data showed.
And Shanghai’s popularity has shown no sign of cooling in 2026. Mode Tour International, one of South Korea’s major travel agencies, said the city has led all January bookings to mainland China, with reservations jumping 260 per cent from a year earlier, based on data received as of January 15. Travel during Seollal – Korea’s traditional Lunar New Year celebration, which will run from February 14 to 18 this year – is poised to outpace the 2025 Seollal holiday week, with bookings up 270 per cent.
The number of South Korean tourists visiting China is projected to rise by 24.2 per cent in 2026, to 3.94 million, according to a January 13 report by Yanolja Research. This expected growth rate is the fastest among South Korea’s top four outbound travel destinations in 2025 – Japan, Vietnam, China and Thailand, said the Seoul-based private research institute dedicated to the travel and tourism industry.
