Things like this does have long term effects, It continuously reminds and reinforces in the Chinese public discourse that Europe and the west are China's enemy, it establish a mental framework that people don't even think about when they make decision, and this spans from national to business to individuals. Case in point: Chinese discourse talk about "break the foreign monopoly", they do so because they intrinsically sees the west as the enemy due to everything they've done since 1990.
It's obvious by now that China has the talent and industrial base to crush Europe in any and every domain, the only question is will, therefore when the west does these things and cause Chinese discourse to gravitate toward deciding to do so, it directly leads to Europe being crushed.
At end of the day, the only people whose opinion matter are Chinese opinions, and the consequence of journalists like this is it does massive damage to Chinese opinion of Europe.