very simple. The competition is fierce in China and NEV penetration hasn't increased as fast as people expected. Back in 2024, Geely, Chery, Leapmotor and all these other guys did not have full lineup of models or dealership set up and they are now.How do you explain BYD sales crumbling, when they are supposed to be dominating the domestic market with their bewildering number of models and exporting like crazy with their fleet of ships?
It's unclear what BYD's actual registration was in January. We are going to have to wait for that. Remember, Sales = overseas sales + delivery to domestic stores. The second part happens before registration. BYD built up huge stockpiles in Q2 and Q3 that had to be de-stockpiled now that 2026 models are coming. So for November and December, BYD registration domestically was higher than its delivery to stores -> it was de-stockpiling. And that had to be done in January and February too, because 2026 models are coming out this year in January and right after CNY. The 2025 models actually started to roll out for BYD by Q4 of 2024, so the 2024Q4 figures were really good, but they were not that competitive by end of last year, hence the weak sales in 2025H2.
So, how well BYD does in 2026 is dependent on the 2026 models (first of which got announced in mid January) but most of them are coming in March and April.