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This photo shows the recording site of the 12th episode of the China Economic Roundtable, an all-media talk show hosted by Xinhua News Agency. (Xinhua/Li He)
BEIJING, Feb. 5 (Xinhua) -- From winter sports to snow tourism, China is actively tapping into its ice and snow resources to create new growth drivers for the world's second-largest economy, according to multiple officials and experts at a recent roundtable.
Tourists are now more willing to pay for leisure and cultural activities related to ice and snow tourism, said Dai Bin, president of the China Tourism Academy, at the latest episode of the China Economic Roundtable, an all-media talk show hosted by Xinhua News Agency.
Dai said that various new business models are arising from the thriving industry. "Once tourists arrive at their destinations, they look for accommodation, dining options and interactions with locals. What attracts them most is often the unique folk customs and cultural heritage of the region."
Harbin, China's northernmost provincial capital, exemplifies the country's thriving ice and snow economy. During the eight-day Spring Festival holiday that concluded on Tuesday, Harbin Ice-Snow World attracted over 610,000 visits. This ice theme park, featuring dazzling ice sculptures, saw more than 100,000 visits on Feb. 1, setting a new record for daily attendance compared to previous years.
People visit the Yabuli Ski Resort along the Yaxue Road in Harbin, northeast China's Heilongjiang Province, Jan. 16, 2025. (Xinhua/Xie Jianfei)
A tourist skis through flames at Jiangjunshan International Ski Resort in Altay, northwest China's Xinjiang Uygur Autonomous Region, Jan. 29, 2025. (Xinhua/Chen Shuo)
This photo taken on Jan. 23, 2025 shows tourists visiting an ice sculpture of the Hall of Prayer for Good Harvests against the foreground of ice lanterns at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. (Xinhua/Wang Jianwei)
Mascots of the 9th Asian Winter Games Harbin 2025 Binbin (L) and Nini are pictured at the 26th Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Feb. 1, 2025. (Xinhua/Wang Song)
An aerial drone photo shows tourists visiting the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 23, 2025. (Xinhua/Zhang Tao)
Tourists have fun at a snow resort in Nanchuan District, southwest China's Chongqing, Jan. 18, 2025. (Xinhua/Huang Wei)