Funny enough, one of the biggest assets in Japan's soft power has precisely been its low English proficiency. South Korea has higher English proficiency with all those middle class to rich kids going to international schools, plus a bigger and more recent global diaspora deriving alot of cultural pride from Hallyu, so people online have gotten the full taste of South Korean chauvinism and bigotry that massively tempers the romantic image that their pop culture exports portray.
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Japan is having its India moment where the rest of the world has to actually interact with Japanese users and find out what they are really like now.
When it comes to Japanese people themselves, people have only ever seen what's on the surface, salarymen courteously holding the door open for you, polite hospitality staff providing good service, bowing etc. All it took was automatic translation to shed light on the real Japan.
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