Chinese Soft Power and Media Discussion and Updates

Wrought

Senior Member
Registered Member
Several cities benefiting from a surge in tourism, particularly Chongqing. Lots of 重庆火锅 fans.

Flight bookings from Southeast Asia to Chongqing increased more than sixfold during the Dragon Boat Festival holiday, which fell on May 31 this year, compared with the previous year, Chinese online travel platform Fliggy told CNBC.

“In 2025 alone, we’ve captured a nearly 12-fold surge in demand for Chongqing, compared to demand for other cities,” said Sarah Wan, Klook’s general manager for Indonesia, Malaysia and Singapore, in an email. Demand doubled for other popular cities such as Beijing and Shanghai, and tripled for Chengdu, she added.

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Wrought

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A welcome development, though not particularly surprising given the way relations have developed in recent years.

“Many young people want to go to China to study,” Ms. Iyevskaya said. “There are so many prospects in China,” she added. “It is so cool, and it is developing so fast.” In a country that until recently worshiped everything Western, something surprising has happened: China has become desirable and trendy for Russians.

Chinese cars have become a common sight on Moscow streets. Members of the Russian elite are hiring Chinese nannies to encourage their children to learn Mandarin early. The capital’s museums and performance centers are clamoring to put on Chinese exhibitions and shows.

“The last three years let the Russians see the East in a totally new light, not as an exotic alternative to Europe but as a mainstream direction for business, tourism and studies,” Kirill V. Babaev, the head of the Institute of China and Contemporary Asia at the Russian Academy of Sciences, said in an email. “The Russian people are following this trend with so much interest, as if they had just discovered another planet,” he added.

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styx

Junior Member
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China is the world’s second-largest economy. Its entertainment industry produces hundreds of films and series each year, often rivaling Hollywood in technical quality. It has the second-biggest box office market globally. And yet, on major Western streaming platforms—Netflix, Prime Video, Hulu—China simply does not exist. No films, no shows, no dramas. Nothing.
Strangely, you'll find Kazakh dramas, Icelandic thrillers, Mongolian documentaries about yak racing—but not a single recent production from Beijing or Shanghai. This isn’t an oversight. It’s a decision.
According to top industry sources like Variety, The Hollywood Reporter, and Foreign Policy, China’s absence from Western streaming is not a coincidence, but a deliberate act of exclusion—a form of censorship in reverse, born of political tension, fear, and cultural hypocrisy.
Yes, China’s own censorship apparatus is strict and suffocating. Many of its productions are heavily edited, ideologically aligned, and controlled by the Party. But the West responds not by selecting carefully or offering critical context—instead, it chooses to erase the country altogether.
The result is a cultural blackout. Western platforms would rather host dissident North Korean films than a modern Chinese comedy. The Western audience is denied not just propaganda (which can be critiqued), but also the human stories, complexities, and contradictions that make up contemporary Chinese society.
There’s also fear of public backlash. A Chinese film—regardless of content—might provoke outrage, boycotts, or accusations of sympathizing with an authoritarian regime. To avoid that, platforms preemptively silence everything.
This is not just a cultural misstep. It’s a disturbing sign of the times. While preaching “diversity” and “inclusion,” we accept the total erasure of one of the world’s most influential cultures—out of fear, distrust, or political convenience.
The result is not just a thinner catalog. It’s a conscious abandonment of intellectual curiosity, global engagement, and the basic freedom to see the world through someone else’s lens.
 

FairAndUnbiased

Brigadier
Registered Member
China is the world’s second-largest economy. Its entertainment industry produces hundreds of films and series each year, often rivaling Hollywood in technical quality. It has the second-biggest box office market globally. And yet, on major Western streaming platforms—Netflix, Prime Video, Hulu—China simply does not exist. No films, no shows, no dramas. Nothing.
Strangely, you'll find Kazakh dramas, Icelandic thrillers, Mongolian documentaries about yak racing—but not a single recent production from Beijing or Shanghai. This isn’t an oversight. It’s a decision.
According to top industry sources like Variety, The Hollywood Reporter, and Foreign Policy, China’s absence from Western streaming is not a coincidence, but a deliberate act of exclusion—a form of censorship in reverse, born of political tension, fear, and cultural hypocrisy.
Yes, China’s own censorship apparatus is strict and suffocating. Many of its productions are heavily edited, ideologically aligned, and controlled by the Party. But the West responds not by selecting carefully or offering critical context—instead, it chooses to erase the country altogether.
The result is a cultural blackout. Western platforms would rather host dissident North Korean films than a modern Chinese comedy. The Western audience is denied not just propaganda (which can be critiqued), but also the human stories, complexities, and contradictions that make up contemporary Chinese society.
There’s also fear of public backlash. A Chinese film—regardless of content—might provoke outrage, boycotts, or accusations of sympathizing with an authoritarian regime. To avoid that, platforms preemptively silence everything.
This is not just a cultural misstep. It’s a disturbing sign of the times. While preaching “diversity” and “inclusion,” we accept the total erasure of one of the world’s most influential cultures—out of fear, distrust, or political convenience.
The result is not just a thinner catalog. It’s a conscious abandonment of intellectual curiosity, global engagement, and the basic freedom to see the world through someone else’s lens.
Its OK. With hard power you can do anything.

Japanese and South Koreans didn't start enjoying baseball due to an ancient tradition of baseball.

They had baseball jammed down their throat at gunpoint when Japan lost WW2 and their Korean ex colonies followed.

Jpop is known, and Kpop is suspected, of being tools of foreign domination over their populations.

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4Tran

Junior Member
Registered Member
Its OK. With hard power you can do anything.

Japanese and South Koreans didn't start enjoying baseball due to an ancient tradition of baseball.

They had baseball jammed down their throat at gunpoint when Japan lost WW2 and their Korean ex colonies followed.

Jpop is known, and Kpop is suspected, of being tools of foreign domination over their populations.

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Honestly, soft power is vastly overrated. Just look at how little Korea and Japan gets out of theirs. They get a few more tourists and that's about it. In comparison, Western media has tried to poison China's world image but it's still growing swiftly, especially in the global south.
 

GiantPanda

Junior Member
Registered Member
China is the world’s second-largest economy. Its entertainment industry produces hundreds of films and series each year, often rivaling Hollywood in technical quality. It has the second-biggest box office market globally. And yet, on major Western streaming platforms—Netflix, Prime Video, Hulu—China simply does not exist. No films, no shows, no dramas. Nothing.
Strangely, you'll find Kazakh dramas, Icelandic thrillers, Mongolian documentaries about yak racing—but not a single recent production from Beijing or Shanghai. This isn’t an oversight. It’s a decision.
According to top industry sources like Variety, The Hollywood Reporter, and Foreign Policy, China’s absence from Western streaming is not a coincidence, but a deliberate act of exclusion—a form of censorship in reverse, born of political tension, fear, and cultural hypocrisy.
Yes, China’s own censorship apparatus is strict and suffocating. Many of its productions are heavily edited, ideologically aligned, and controlled by the Party. But the West responds not by selecting carefully or offering critical context—instead, it chooses to erase the country altogether.
The result is a cultural blackout. Western platforms would rather host dissident North Korean films than a modern Chinese comedy. The Western audience is denied not just propaganda (which can be critiqued), but also the human stories, complexities, and contradictions that make up contemporary Chinese society.
There’s also fear of public backlash. A Chinese film—regardless of content—might provoke outrage, boycotts, or accusations of sympathizing with an authoritarian regime. To avoid that, platforms preemptively silence everything.
This is not just a cultural misstep. It’s a disturbing sign of the times. While preaching “diversity” and “inclusion,” we accept the total erasure of one of the world’s most influential cultures—out of fear, distrust, or political convenience.
The result is not just a thinner catalog. It’s a conscious abandonment of intellectual curiosity, global engagement, and the basic freedom to see the world through someone else’s lens.

I agree that Chinese cinema and pop culture is under-represented but it is far from completely absent on Netflix:

IMG_6124.jpeg
 

FairAndUnbiased

Brigadier
Registered Member
Honestly, soft power is vastly overrated. Just look at how little Korea and Japan gets out of theirs. They get a few more tourists and that's about it. In comparison, Western media has tried to poison China's world image but it's still growing swiftly, especially in the global south.
I think soft power is actually useful but South Korea and Japan really have 0 soft power. They have a minor media industry. Minor because even Genshin Impact alone makes more money than half of all Kpop put together.

Power is defined as the ability to make people behave according to your interests. What is bigger than people willing to fight for your cause without pay?

Nobody will pick up weapons for Pikachu or BlackPink.

But plenty of people pick up weapons or risk arrest, deportation, etc for religion or ideology.

South Korea and Japan have less soft power than Iran.
 

Quan8410

Junior Member
Registered Member
Only America has what we call "Soft power". Soft power is when you bomb Japan to pieces but Japan still love you to death. Soft power is when JD Vance call your country "peasants" but your student still come to study. That is called "soft power". One can do what other people cannot. China or Russia has hard power but their soft power is as little as North Korea or Vietnam.
 

TPenglake

Junior Member
Registered Member
Honestly, soft power is vastly overrated. Just look at how little Korea and Japan gets out of theirs. They get a few more tourists and that's about it. In comparison, Western media has tried to poison China's world image but it's still growing swiftly, especially in the global south.
Funny thing too is that China still gets more international tourists than South Korea.

Makes sense, Japan at least has the unique temple and castle architecture. Whereas if you've been to the Forbidden City, you've seen 90% of all the historical sites SK has to offer. After which, the only thing to do is shop for cosmetics and why bother when you can do that online.
 
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